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Who We Are
Quality Processed, Expertly Delivered
At E & H Fresh and Frozen Sdn Bhd, we are a leading poultry processing and distribution company, committed to quality, food safety, and sustainability. Established in 2017, we bring over 20 years of industry expertise, ensuring that every product we process meets the highest standards.
We serve a diverse range of clients, including wholesalers, retailers, supermarkets, restaurants, and food service providers, delivering premium, responsibly sourced poultry products that adhere to strict food safety regulations.
Why Choose Us
Our Commitment
to Excellence
At E & H Fresh and Frozen Sdn Bhd, we believe that success is built on a strong foundation of values, vision, and mission. Our unwavering commitment to quality, sustainability, and ethical sourcing drives us forward as we continue to lead the industry with innovation and reliability.
Leading the poultry processing industry with quality, sustainability, and trust
Deliver superior poultry products through rigorous safety and quality standards.
Champion sustainability with responsible sourcing and eco-friendly practices.
Drive growth and innovation in processing and distribution.
Ensure customer satisfaction through reliability and excellence.
Excellence – Setting the highest standards in poultry processing.
Integrity – Ethical business practices and transparency.
Sustainability – Promoting responsible and eco-friendly operations.
Innovation – Leveraging technology for efficiency and quality.
Customer Focus – Building long-term trust through exceptional service.
Our Commitment to Quality
We uphold the highest standards of food safety and hygiene, ensuring that our poultry products are processed with precision, stored with care, and delivered fresh to meet customer needs. Our compliance with HACCP, ISO, and food safety regulations reflects our unwavering commitment to excellence and consumer trust.
Our Milestone
Business Growth Timeline
From a small poultry supplier to a leading processing company, E & H Fresh and Frozen Sdn Bhd has grown through strategic expansion, innovation, and commitment to quality.
Entered the poultry industry as a supplier, providing fresh chicken to local retailers and businesses. This marked the beginning of our commitment to delivering high-quality poultry products to the market.
Opened a retail shop to serve a growing customer base, allowing us to expand our distribution network and strengthen our presence in the poultry supply chain. This milestone was a key step toward establishing long-term partnerships with wholesalers and retailers.
Transitioned from purely supplying fresh poultry to processing live chickens, enabling us to offer clean, processed poultry directly to businesses. This expansion improved product quality control, hygiene standards, and efficiency in meeting customer demands.
Established a state-of-the-art poultry processing facility to further enhance production capacity, food safety, and supply chain efficiency. This move allowed us to scale operations, serve more customers, and ensure compliance with industry regulations.
With a solid foundation, we continue to strengthen operations, adopt advanced processing technology, and explore new markets. Our focus remains on delivering high-quality poultry products while prioritizing sustainability and operational excellence.
Behind the Success of E & H Fresh and Frozen Sdn Bhd
Meet Our Leadership Team
At E & H Fresh and Frozen Sdn Bhd, our leadership team brings together a wealth of experience in poultry processing, supply chain management, business strategy, and sustainable growth. Together, they drive the company’s vision for continuous expansion and operational excellence.
EU LOO ANN
Executive Deputy Chairman Cum Managing Director
HENG SAI CHENG
Non Independent Non Executive Chairman
NGOO PEI NI
Chief Executive Office
OPERATION TEAM
OOI SHI YONG
Chief Operation Officer
TAN BON JIUNN
TAN YUN HUAT
HOW MEI YEE
FINANCE TEAM
ESTER LIONG
Chief Financial Officer
BOEY WONG
IRIS LEONG
JENNY KAN
TRANSPORTATION TEAM
MANDY CHOONG
Chief Transportation Officer
IRENE WONG
LOGESWARAN
ESWAR
Rewards for Hard Work
Team Bonding Beyond the Office
At E & H Fresh and Frozen Sdn Bhd, we believe that a great company is built not only on performance but also on people, passion, and strong team spirit. That’s why we actively foster a culture of togetherness and appreciation through company trips and team-building retreats—both locally and abroad.
Our team has had the opportunity to travel to exciting destinations such as Thailand, China, and Indonesia, creating unforgettable memories while building stronger bonds. These trips are more than just getaways—they are rewards for hard work, celebrations of success, and moments to reconnect and recharge as one united team.
Work hard, travel together, grow stronger—this is how we build our team.